The BüK Stops Here…

bukbag

I always bring a book to read when I’m on the road. I prefer to stuff a paperback in my camera bag because the gear is heavy enough. But now that BüKs have arrived, I can stash a whole batch and take ’em on location.

So what’s a BüK you ask? A cleverly designed, 5×7-inch pamphlet (pronounced: boook) aimed at everyone who claims they’re too busy to read. As the publisher boasts, you can read a BüK “in the time it takes to drink a cup of coffee.” And, yes, I’ve tested this at Starbucks and it’s true. The individual pamphlets come labeled (WordBüK, IdeaBüK, StoryBüK, etc.) and feature short fiction, essays, poetry, photo portfolios, and textual oddities like the notorious S.C.U.M. Manifesto (Society for Cutting Up Men) by Valerie Solanas—the woman who shot Andy Warhol. (The book of  choice for a Sunday stroll through Soho.)

All BüKs are short and sweet—32 pages max—and retail for a mere $1.49. Hell, that’s cheaper than a bag of chips, so there’s no excuse for not reading.

I just started Richard Grossman’s Glossary of Every Humorous Word in the English Language and I’ll be done in a minute.

Excerpt:

bubulcitate…to yell at cows

I guess bubulcitation is common down on the farm.

To learn more about the BüK phenomenon, visit www.bukamerica.com

Advertisements